What does alcohol have to do with gender?
Try this exercise with your students:
Make two lists. In the first one, list of alcoholic drinks that the culture defines as ‘girlie.’ In the second one, list alcoholic drinks that the culture defines as ‘manly.’
How do we know which drinks are masculine and which are feminine?
What and who determines the gender of a drink? How and why does this happen? And how might this practice work to reinforce gender stereotypes as experienced by men and women?
If you’d like to continue exploring the intersection between alcohol advertising and gender, take a look at a short clip from our video Spin the Bottle.