The highly anticipated sequel to Advertising & the End of the World
Featuring Sut Jhally
In this highly anticipated sequel to his groundbreaking Advertising & the End of the World, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism.
Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.
The result is an ideal teaching tool for courses that look at commercialism, media culture, social well-being, environmental issues, and the tensions between capitalism and democracy.
Sut Jhally is Professor of Communication at the University of Massachusetts at Amherst and Founder and Executive Director of the Media Education Foundation. He is one of the world’s leading scholars looking at the role played by advertising and popular culture in the processes of social control and identity construction. He is also the author of numerous books and articles on media, including The Codes of Advertising and Enlightened Racism. For more, visit sutjhally.com.