Disrupting holiday consumerism

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Feeling overwhelmed by all those idyllic holiday ads that link happiness to shopping? You’re not alone. As MEF Executive Director Sut Jhally argues in Advertising at the Edge of the Apocalypse, the advertising industry has been taking a heavy toll on people’s emotional lives — and the very life of the planet — for decades.

This two-minute clip from the film shreds the idea that consumer goods are the keys to human happiness. What a potent counter-message for this time of year! Take a look.