Brand New You


Makeover Television & The American Dream

Brand New You

MEF’s newest video, Brand New You, looks at the stories makeover programs tell about beauty, success, and happiness. The documentary explores how the American Dream — and some of our most cherished ideas about meritocracy, personal transformation, and self-invention — are shaped by institutional power structures and the cultural politics of race, gender, sexuality, and class.

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One of MEF’s best… full of thoughtful analysis, historical context, and critique.

Dr. Jonathan Gray | University of Wisconsin-Madison

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What the makeover show does is to remind us that – certainly in the American cultural context – image is not just appearance. Image itself is capital

Misha Kavka, in Brand New You