George Gerbner (1919-2005) was dean emeritus of the Annenberg School for Communication at the University of Pennsylvania for over thirty years. In 1968 Gerbner implemented the Cultural Indicators Project, an ongoing study designed to examine television content and its effect on Americans.

In this text, Dr. Michael Morgan (communication, University of Massachusetts-Amherst) brings together for the first time an extensive collection of Gerbner’s writings. Forty-five selections are grouped into sections on Gerbner’s early theories about communication, education and the media, early studies of media institutions and content, the theory and method of Cultural Indicators, Gerbner’s key writings about violence, samples of Gerbner’s Cultural Indicator studies on a variety of topics, and critical studies and opinion pieces on a variety of topics.
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Its Rise, Fall and Renewal.
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