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VIDEO INFORMATION |
Print-Ready PDF
VHS:
In Stock
DVD:
In Stock
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VHS:
40 minutes
DVD:
40 minutes
Colleges and Universities
$195.00 was
$195.00
High Schools and Non-Profits
$95.00 was
$125.00
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Reviews and Comments
1998 Certificate of Merit - Intercom International Film Festival
"Sut Jhally's eye-opening Advertising and the End of the World is the one single indispensible videotape anyone interested in advertising should see."
-Robert W. McChesney, University of Illinois at Urbana-Champaign
"A brilliant deconstruction of consumerism. Like a martial artist who deftly redirects his assailant's energies, Sut Jhally turns Madison Avenue against itself. This film reveals not only the enormous power of advertising, but also its essential weakness: transparently false promises of love, friendship, and happiness packaged in commodity form."
-Nancy Folbre, University of Massachusetts
"Powerful, compelling, and disturbing--a devastating and seamless critique of advertising. Sut Jhally is one of the most important and intelligent critics of commercialism in the world today... A "must see" video for anyone interested in media, advertising, or economics."
-Juliet Schor, Harvard University
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Advertising & the End of the World
Written, edited and produced by Sut Jhally
(1997)
View the trailer for this film on You Tube! Click Here
In this section:
Summary
Logistical Information
Biographical Summary
Reviews and Comments
Screenings and Festivals
Articles
Summary:
Advertising & the End of the World features an illustrated presentation by Sut Jhally of the University of Massachusetts Amherst, the producer and writer of the award-winning Dreamworlds II.
Focusing directly on the world of commercial images, he asks some basic questions about the cultural messages emanating from this market-based view of the world: Do our present arrangements deliver what they claim-- happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?
Drawing from the broad arena of commercial imagery, and utilizing sophisticated graphics, Advertising & the End of the World addresses the issues these questions raise, encouraging viewers to reflect on their own participation in the culture of consumption.
Making the connection between society's high-consumption lifestyle and the coming environmental crisis, Jhally forces us to evaluate the physical and material costs of the consumer society and how long we can maintain our present level of production.
Logistical Information:
Written, edited and produced by Sut Jhally
Copyright 1997
SECTIONS: Advertising as Culture / How Do We Become Happy? / What Is Society? / How Far into the Future Can We Think? / Imagining a Different Future
Biographical Summary:
Sut Jhally is a professor of Communication at the University of
Massachusetts at Amherst and founder and executive director of
The Media Education Foundation in Northampton.
He is one of the most popular teachers at the University of Massachusetts
and is nationally known among college students for his videotape
Dreamworlds: Desire/Sex/Power in Music Video,which he created
to present his critique of representations of women in popular
culture and commercial
images. This video received national press after MTV threatened
with a lawsuit. The national recognition and numerous requests
for copies of the video led to the founding of The Media Education
Foundation in 1991. The Media Education Foundation started with the aim to
make academic research accessible to the popular culture and non-specialist
realm. Over the past ten years, Sut Jhally has been the executive
producer of more than twenty videos produced and distributed by
the Media Education Foundation.
As an author, his written work includes, The Codes of Advertising,
co-author of Social Communication in Advertising, and Enlightened
Racism. He is also co-editor of Cultural Politics in Contemporary
America. He has written broadly on issues of popular representation
and is regarded as one of the world�s leading cultural studies
scholar in the area of advertising, media, and consumption.
For questions regarding appearances, please go to www.sutjhally.com
Screenings and Festivals:
1998 Certificate of Merit - Intercom International Film Festival
Articles:
Advertising at the Edge of the Apocalypse
by Sut Jhally
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