Spin the Bottle offers an indispensable critique of the role that contemporary popular culture plays in glamorizing excessive drinking and high-risk behaviors. Award-winning media critics Jackson Katz and Jean Kilbourne contrast these distorted representations with the often disturbing and dangerous ways that alcohol consumption affects the lives of real young men and women. Illustrating their analysis with numerous examples, Katz and Kilbourne decode the power and influence these seductive media images have in shaping gender identity, which is linked to the use of alcohol. Nowhere is this link more cause for concern than on America�s college campuses.

By exploring the college party scene, Spin the Bottle shows the difficulties students have in navigating a cultural environment saturated with messages about gender and alcohol. Interviews with campus health professionals provide a clear picture of how drinking impacts student health and academic performance, but it is the students� own experiences and reflections that tell the real story behind alcohol�s alluring public image.

Spin the Bottle concludes with concrete strategies for countering the ubiquitous presence of alcohol propaganda and challenges young people to make conscious decisions about their own lives.

Producer/Editor: Ronit Ridberg
Executive Producers: Loretta Alper & Sut Jhally

Jean Kilbourne, Ed.D., the award-winning creator of the Killing Us Softly film series, has twice been named Lecturer of the Year by the National Association of Campus Activities. She is a widely published writer and appears frequently on national interview programs. She has spent many years researching and compiling examples of media images and their effects on young people, especially women. Her book, Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising, was published in 1999. The paperback version, Can't Buy My Love, is available from Simon and Schuster, New York.

www.jeankilbourne.com

Jackson Katz (Ed.M., Harvard) is a former all-star football player who was the first man at the University of Massachusetts Amherst to earn a minor in women's studies. He is the founder and director of MVP Strategies, an organization that provides gender violence prevention training to colleges, high schools, professional and college sports teams, community groups, corporations, and the U.S. Military (including the first world-wide program in the history of the Marine Corps). He has lectured at hundreds of schools and colleges across the nation.

www.jacksonkatz.com

April 15, 2004--Media Education in Action Conference
June 4, 2004--Girl Fest Hawai'i

State Attorneys General Attack Marketing of Alcoholic Energy Drinks
- Jeremy Mullman, Advertising Age

Group Urges Anheuser To Pull Product
- Julie Jargon, Wall Street Journal

A booze buzz for teenyboppers?
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Underage-Drinking Report Calls for Voluntary Alcohol Ad Cutbacks
- Ira Teinowitz, Advertising Age

Beer ads broken down by media specialist for BHS underclassmen
- Scott O’Connell, EasyBayRI.com