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VIDEO INFORMATION |
Print-Ready PDF
VHS:
Not Available
DVD:
In Stock
Not available in VHS format.
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VHS:
N/A
DVD:
60 mins.
DVD also contains an abridged 30 minute version.
Colleges and Universities
$275.00
High Schools and Non-Profits
$150.00
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Reviews and Comments
"This video is an excellent tool for educating students how to fight back against the corporate world of alcohol and tobacco advertising."
Janice Morello | RN
"Once again, Jean Kilbourne effectively summarizes the assault by the tobacco and alcohol industry on young people and other vulnerable populations. . . Deadly Persuasion offers a powerful and concise look at the impact of advertising on the abuse of the two deadliest drugs. Kilbourne not only outlines the problem, but offers concrete solutions to addressing this attack as well."
Robin Rieske | Prevention Consultant, Vermont Dept. of Health
"The information on tobacco and alcohol abuse is presented in a clear manner that can be understood by people who have only a small amount of knowledge concerning these issues. The graphics and commercial clips used really drive home the message of how well these products are marketed."
David Dias | Public Relations, American Lung Association of Santa Clara-San Benito Counties
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Deadly Persuasion
The Advertising of Alcohol & Tobacco
Featuring Jean Kilbourne
(2003)
View the trailer for this film on You Tube! Click Here
In this section:
Summary
Logistical Information
Biographical Summary
Reviews and Comments
Screenings and Festivals
Articles
Summary:
In Deadly Persuasion: The Advertising of Alcohol & Tobacco, Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their dangerous products. Illustrating her analysis with hundreds of current advertising examples from mainstream and trade sources, Kilbourne presents a compelling argument that these cynical industries have a clear and deep understanding of the psychology of addiction � an understanding they exploit to create and feed a life-threatening dependency on their products. Deadly Persuasion casts a critical eye on the corporate interests that lie behind the industries whose products kill more than 450,000 Americans each year.
*Due to an unforeseen modification in our production process, Deadly Persuasion is replacing Selling Addictions, which has been postponed indefinitely. We sincerely apologize for the change, but we are confident that Deadly Persuasion will also be an excellent tool for educating about addictions. If you have any questions, please contact us at info@mediaed.org.
Logistical Information:
Creator: Jean Kilbourne
Director & producer: Sut Jhally
Editors: Sut Jhally, Kenyon King, & Jeremy Smith
Biographical Summary:
Jean Kilbourne, Ed.D., the award-winning creator of the Killing Us Softly film series, has twice been named Lecturer of the Year by the National Association of Campus Activities. She is a widely published writer and appears frequently on national interview programs. She has spent many years researching and compiling examples of media images and their effects on young people, especially women. Her book, Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising, was published in 1999. The paperback version, Can't Buy My Love, is available from Simon and Schuster, New York.
www.jeankilbourne.com
Screenings and Festivals:
N/A
Articles:
N/A
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