With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids now influence an estimated $700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated commercial appeals designed to sell everything from Hollywood merchandise and junk foods to iPods, cell phones, the family car and vacations. The result is that childhood itself has been commercialized. Drawing on the insights of experts, industry insiders, and children themselves, Consuming Kids traces the evolution and impact of this disturbing and unprecedented phenomenon, exposing the youth marketing industry's controversial tactics and exploring the effect of hyper-consumerism on the actual lived experience of children.

Duration approx. 72 minutes (2008)

Produced by: Adriana Barbaro
Executive Producer: Sut Jhally

View the trailer for this film on You Tube! Click Here

Featuring:
Enola Aird
Dr. Michael Brody
Nancy Carlsson-Paige
Josh Golin
Diane Levin
Susan Linn
Dr. Alvin Poussaint
Dr. Michael Rich
Juliet Schor
and other prominent children's advocates

Coming Soon