The Food Industry, Marketing & the Creation of a Health Crisis
Over the past three decades, obesity rates in the U.S. have more than doubled for children and tripled for adolescents -- and a startling 70% of adults are now obese or overweight. The result has been a widening epidemic of obesity-related health problems, including coronary heart disease, high blood pressure, stroke, and Type 2 diabetes. While discussions about this spiraling health crisis have tended to focus on the need for more exercise and individual responsibility, Feeding Frenzy
trains its focus squarely on the responsibility of the processed food industry and the outmoded government policies it benefits from. It lays bare how taxpayer subsidies designed to feed hungry Americans during the Great Depression have enabled the food industry to flood the market with a rising tide of cheap, addictive, high calorie food products, and offers an engrossing look at the tactics of the multibillion-dollar marketing machine charged with making sure that every one of those surplus calories is consumed.
Features industry analysts, health experts, and advertising scholars, including Marion Nestle, Kelly Brownell, Sut Jhally, Brian Wansink, and Michele Simon.
A Media Education Foundation Production.
Director & Editor: Kate Geis
Executive Producer: Sut Jhally
Producers: Kate Geis and Rebecca Rideout
Praise for the Film
"Joining Supersize Me
and King Corn
as one of the decade's very best food documentaries, Feeding Frenzy
covers important and, as of yet, unchartered
territory as it turns a keen and critical eye on the marketing practices of the food industry. A must-see!"
Justin Lewis | Head of the Cardiff School
of Journalism, Media, and
Cultural Studies, Cardiff
"Powerful, important, and damning. Zeroing in on the corporate practices of the multibillion-dollar food
industry, this film adds a fresh and essential perspective to current debates about corporate power, food, and health. Watch this film and show it to your
Erica Scharrer | Chair of Communication,
University of Massachusetts,