MEF Home Video Store Blog Materials and Resources Support MEF About MEF Contact Us
  Shop by Interest Shop by Series Shop by Title Shop by Category Gender Shop by Category Health Shop by Category Race Shop by Category Race Shop by Category Commercialism

Browsing as Guest. (Login) Subscribe to our enewsletter Donate to MEF

Pack of Lies

The Advertising of Tobacco

Pack of Lies

Duration: 35 min
ISBN: 1-893521-57-5
Date Produced: 1992

Filmmaker Info
Praise for the Film




DVD Pricing

College and University: $50.00

Request a Full-Length Preview

Low-resolution preview is strictly for purchase consideration. Not for classroom use.

Request a Preview

Discounted Pricing

High School, Comm. College & Nonprofit: $35
Additional discounts available for individual educators, public libraries & others.
To receive discounted pricing:

Login or Create Account

Streaming Rights

Now Available!


All customers: 7-day: $50     Order ►


College/University*: 1-year: $150  1-year

 I agree to the a la carte streaming terms.


College/University*: 3-year: $350  3-year

 I agree to the a la carte streaming terms.


* A la carte streaming is currently only available to colleges and universities. All other customers can order 7-day rentals. High school customers, call 1.800.897.0089 to learn about subscriptions to streaming collections.

Pack of Lies
The Advertising of Tobacco


Pack of Lies reveals, with powerful insider information, the deception of tobacco industry claims that they do not seek to addict children to nicotine. It provides important analytical background from which to view the current debate.

Jean Kilbourne is a nationally recognized researcher and lecturer on media, advertising, and health issues. Rick Pollay teaches advertising and marketing management at the University of British Columbia, and has been an expert witness in trials involving the tobacco industry. They team up to provide important insights on the power of advertising dollars to counter the influence of scientific research, to affect news coverage, and to put private profit ahead of public health.

Sections: Addiction, Death and Profits | Market Strategy | Reassuring Smokers | Targeting Kids | Exploiting Anxieties: Targeting Women | Media Censorship | Action to Counter Advertising Power

Jean Kilbourne

Jean Kilbourne is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. Her films, slide lectures and television appearances have been seen by millions of people throughout the world. She was named by The New York Times Magazine as one of the three most popular speakers on college campuses today.

Jean Kilbourne's website -- www.jeankilbourne.com -- contains a host of information, including:
How to schedule a lecture with Jean Kilbourne at your school or organization
Information on her books
An extensive list of resources for change

Filmmaker Info

Producer & Editor: Sut Jhally
Director of Photography: Boyd Estus
Assistant Producer: David Maxcy
Production Manager: Liane Brandon
Written By: Jean Kilbourne, Rick Pollay

Film Festivals

Press Reviews

Praise for the Film

"Powerful, persuasive, informative and entertaining. An essential part of any tobacco education program."
- Dr. Black Cody | Chairperson, Massachusetts Coalition for a Healthy Future

Media Education Foundation | 60 Masonic St. Northampton, MA 01060 |TEL 800.897.0089 | FAX 800.659.6882
Home | Video Store | Support MEF | About MEF | Contact Us | Site Map | Privacy Policy