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Spin the Bottle

Sex, Lies & Alcohol

Spin the Bottle

Duration: 45 min
ISBN: 1-893521-89-3
Date Produced: 2004
Subtitles: English & Spanish

Filmmaker Info
Study Guide
Press Room
Film Festivals
Praise for the Film

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Spin the Bottle
Sex, Lies & Alcohol

Spin the Bottle offers an indispensable critique of the role that contemporary popular culture plays in glamorizing excessive drinking and high-risk behaviors. Award-winning media critics Jackson Katz and Jean Kilbourne contrast these distorted representations with the often disturbing and dangerous ways that alcohol consumption affects the lives of real young men and women. Illustrating their analysis with numerous examples, Katz and Kilbourne decode the power and influence these seductive media images have in shaping gender identity, which is linked to the use of alcohol. Nowhere is this link more cause for concern than on America's college campuses.

By exploring the college party scene, Spin the Bottle shows the difficulties students have in navigating a cultural environment saturated with messages about gender and alcohol. Interviews with campus health professionals provide a clear picture of how drinking impacts student health and academic performance, but it is the students' own experiences and reflections that tell the real story behind alcohol's alluring public image.

Spin the Bottle concludes with concrete strategies for countering the ubiquitous presence of alcohol propaganda and challenges young people to make conscious decisions about their own lives.

Sections: Get This Party Started: Glamorizing Alcohol | Under the Influence: Men & Alcohol | Message in a Bottle: Women & Drinking | Courage in a Can: Alcohol & Sex | Body Shots: Alcohol, Sex & Violence | Last Call: Changing the Culture

Jackson Katz

Jackson Katz is one of America's leading anti-sexist male activists. An educator, author and filmmaker, he is internationally recognized for his groundbreaking work in gender violence prevention education with men and boys. He has lectured on hundreds of college and high school campuses and has conducted hundreds of professional trainings, seminars & workshops. He is the co-founder of the Mentors In Violence Prevention (MVP) program, the leading gender violence prevention initiative in professional and college athletics. Visit Jackson Katz's site at

Jackson Katz is available for speaking engagements at colleges by contacting Kevin MacRae at MacRae Speakers. In addition, Jackson Katz conducts full or half-day trainings for college staff, faculty, and administrators; high school educators; sexual assault and domestic violence program staff; health-care and human services professionals; law enforcement personnel; and others. For schedule and fee information, e-mail Jackson Katz.

Jean Kilbourne

Jean Kilbourne is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. Her films, slide lectures and television appearances have been seen by millions of people throughout the world. She was named by The New York Times Magazine as one of the three most popular speakers on college campuses today.

Jean Kilbourne's website -- -- contains a host of information, including:
How to schedule a lecture with Jean Kilbourne at your school or organization
Information on her books
An extensive list of resources for change

Filmmaker Info

Producer & Editor: Ronit Ridberg
Executive Producers: Loretta Alper, Sut Jhally
Camera: Kelly Garner, David Rabinovitz
Motion Graphics: Alisa Placas
Audio Engineering & Sound Design: Thom Monahan
Second Camera: Kenyon King, Jeremy Smith
Sound Recording: Jeremy Smith
Assistant Producer: Jeremy Earp

Film Festivals

Official Selection, 2004 Girl Fest Hawai'i

Press Reviews

Praise for the Film

"Spin the Bottle presents a fresh new challenge to critically analyze the impact of alcohol on our relationships,health, and ultimately our future."
- Sally Laskey | Associate Director, National Sexual Violence Resource Center

"Media critics Jackson Katz and Jean Kilbourne have done it again... A dramatic and sobering assessment of alcohol use, abuse, and the targeted marketing of young people; this video should be required viewing--from high school to college and beyond."
- Frank Baker | Media Educator

"What if methamphetamine, crack, and heroin were promoted and marketed in the same way as alcohol: i.e., associating health, sexual prowess, popularity, and happiness with a substance that when abused can lead to the exact opposites? In Spin the Bottle, passionate media and substance abuse critics Jackston Katz and Jean Kilbourne deliver rapid-fire indictments of the subculture of alcohol abuse that exists on many college campuses nationwide, interspersed with interviews from college students who relate their mostly unpleasant experiences with alcohol abuse (unwanted pregnancies, hospitalizations, public urination, and lots of puking)... A sobering look at the truth behind the happy face that advertising and media put on a contemporary social disease, this is highly recommended.
- Video Librarian

"An important examination of the many cultural facets related to collegiate high-risk drinking."
- Cindy McCue | President, Be Responsible About Drinking (B.R.A.D.) Foundation

"Spin the Bottle is a wonderful resource for anyone working to reduce alcohol-related problems on college campuses. It presents the issues in a non-threatening, appealing manner and encourages students to make safe and responsible choices."
- Claire Feldman-Riordan | alcohol educator

"An excellent tool for use in counseling centers, in community gatherings and church discussion groups, and especially in high school and college orientations and classrooms."
- Joan Zorza | Editor of Sexual Assault Report

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