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Killing Us Softly 3

Advertising's Image of Women

Killing Us Softly 3

Duration: 34 min
ISBN: 1-893521-53-2
Date Produced: 2000
Subtitles: English

Filmmaker Info
Study Guide
Related Links
Praise for the Film

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College and University: $75.00

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Also available: Killing Us Softly 4

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Killing Us Softly 3
Advertising's Image of Women

"As timely and important as ever. . .A must for everyone who cares about media literacy and gender equity." -- Susan Douglas | author, Where the Girls Are: Growing Up With the Mass Media

Jean Kilbourne continues her groundbreaking analysis of advertising's depiction of women in this most recent update of her pioneering Killing Us Softly series. In fascinating detail, Kilbourne decodes an array of print and television advertisements to reveal a pattern of disturbing and destructive gender stereotypes. Her analysis challenges us to consider the relationship between advertising and broader issues of culture, identity, sexism, and gender violence.

Includes a bonus 25-minute interview with Jean Kilbourne.

Sections: Does the beauty ideal still tyrannize women? | Does advertising still objectify women's bodies? | Are the twin themes of liberation and weight control still linked? | Is sexuality still presented as women's main concern? | Are young girls still sexualized? | Are grown women infantilized? | Are images of male violence against women still used to sell products?

Jean Kilbourne

Jean Kilbourne is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. Her films, slide lectures and television appearances have been seen by millions of people throughout the world. She was named by The New York Times Magazine as one of the three most popular speakers on college campuses today.

Jean Kilbourne's website -- -- contains a host of information, including:
How to schedule a lecture with Jean Kilbourne at your school or organization
Information on her books
An extensive list of resources for change

Filmmaker Info

Producer, Director, Editor: Sut Jhally
Creator: Jean Kilbourne
Production Coordinator: Susan Ericsson

Film Festivals


Certificate for Creative Excellence, U.S. International Film and Video Festival

Press Reviews

Praise for the Film

"Jean Kilbourne's work is pioneering and crucial to the dialogue of one of the most underexplored, yet most powerful, realms of American culture - advertising. We owe her a great debt."
- Susan Faludi | Author, Backlash and Stiffed

"As timely and important as ever... A must for everyone who cares about media literacy and gender equity."
- Susan Douglas | Author, Where the Girls Are: Growing Up With the Mass Media

"I just saw Killing Us Softly 3 in my sociology class and was absolutely amazed, inspired and outraged!"
- Leigh Ann

"Jean Kilbourne's work is profoundly important. She's one of those people who makes a difference in how we see the world."
- Arlie Hochschild | Director of the Center for Working Families | University of California, Berkeley

"Hearing Jean Kilbourne is a profound experience. Audiences leave her feeling she teaches them to see themselves and their world differently."
- Member | Italian Parliament

"Jean Kilbourne is a prophet calling out in the wilderness for fundamental change in the way we communicate publicly with one another."
- Adweek

"Jean Kilbourne's arguments are as focused and unassailable as those of a good prosecutor. Piece by piece she builds a case for an America deeply corrupted by advertisers."
- Mary Pipher | Author, Reviving Ophelia

"Researcher Jean Kilbourne has pretty much 'written the book' on media portrayal of women, which she has been studying for years. As the title suggests, this is the most recent version of her ongoing critiques of advertising. Although many are already familiar with criticisms of Barbie-like models, Kilbourne takes a more penetrating look at advertising and displays a growing body of images that cast women as objects and as animals, as well as suitable subjects for male violence."
- Patricia H. Hinchey | Associate Professor of Education at Pennsylvania State University

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