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Deadly Persuasion
The Advertising of Alcohol & Tobacco
DVD PricingCollege and University: $275.00
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View a Full-Length PreviewLow-resolution preview is strictly for purchase consideration. Not for classroom use.
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Discounted PricingHigh School, Comm. College, Nonprofit: $150
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Streaming RightsLogged in Colleges/Universities may purchase online.
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Deadly Persuasion
The Advertising of Alcohol & Tobacco
In Deadly Persuasion: The Advertising of Alcohol & Tobacco, Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their dangerous products. Illustrating her analysis with hundreds of current advertising examples from mainstream and trade sources, Kilbourne presents a compelling argument that these cynical industries have a clear and deep understanding of the psychology of addiction -- an understanding they exploit to create and feed a life-threatening dependency on their products.
Deadly Persuasion casts a critical eye on the corporate interests that lie behind the industries whose products kill more than 450,000 Americans each year.
Sections: The Advertising of Tobacco | The Advertising of Alcohol | Fighting Back | Extras: Features an abridged, 30-minute version
Jean Kilbourne
Jean Kilbourne is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. Her films, slide lectures and television appearances have been seen by millions of people throughout the world. She was named by The New York Times Magazine as one of the three most popular speakers on college campuses today.Jean Kilbourne's website -- www.jeankilbourne.com -- contains a host of information, including:
An extensive list of resources for change
How to schedule a lecture by Jean Kilbourne to come speak in your school or organization
Information on her books
Filmmaker Info
Creator: Jean KilbourneDirector & Producer: Sut Jhally
Editors: Sut Jhally, Kenyon King, Jeremy Smith
Motion Graphics: Kara Gregson
Graphics: Shannon McKenna
Sound Design, Original Music: Thom Monahan
Camera: Kelly Garner, Teri Morris, Jeremy Smith
Production Assistants: Adriana Barbaro, Mariellen Diemand, Christina Gilbert, Tracy Oliver, Kimberly Webster
Film Festivals
Related Links
Press Reviews
Praise for the Film
"This video is an excellent tool for educating students how to fight back against the corporate world of alcohol and tobacco advertising."- Janice Morello, RN
"Once again, Jean Kilbourne effectively summarizes the assault by the tobacco and alcohol industry on young people and other vulnerable populations... Deadly Persuasion offers a powerful and concise look at the impact of advertising on the abuse of the two deadliest drugs. Kilbourne not only outlines the problem, but offers concrete solutions to addressing this attack as well."
- Robin Rieske | Prevention Consultant | Vermont Dept. of Health
"The information on tobacco and alcohol abuse is presented in a clear manner that can be understood by people who have only a small amount of knowledge concerning these issues. The graphics and commercial clips used really drive home the message of how well these products are marketed."
- David Dias | Public Relations | American Lung Association of Santa Clara-San Benito Counties
