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No Logo
Brands, Globalization & Resistance
DVD PricingCollege and University: $250.00
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View a Full-Length PreviewLow-resolution preview is strictly for purchase consideration. Not for classroom use.
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Discounted PricingHigh School, Comm. College & Nonprofit: $125
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Streaming Rights7-Day, 1-Year, & 3-Year Streaming Available. Learn more
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Advertising & the End of the World
In Debt We Trust
Overspent American
No Logo
Brands, Globalization & Resistance
In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can -- the targets of anti-corporate campaigns by activists and protesters?
No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing how brands like Nike, The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles.
Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work - the dynamics of corporate globalization - impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.
Sections: No Space | No Choice | No Jobs | No Logo
Naomi Klein
Naomi Klein is an award-winning journalist, syndicated columnist for the New York Times, and author. Two of her books The Shock Doctrine: The Rise of Disaster Capitalism and No Logo: Taking Aim at the Brand Bullies were both international bestsellers. In 2004, she released The Take, a feature documentary about Argentina's occupied factories, co-produced with director Avi Lewis.Filmmaker Info
Executive Producers: Sut Jhally, Loretta AlperProducer, Editor, Camera, Color: Kelly Garner
Script Supervisor: Loretta Alper
Sound Design: Thom Monahan
Motion Graphics: Alisa Placas
Graphics Designer: Michelle Rojas
Production Assistants: Laura Deluca, Natalia Goldberg, Erin Donovan, Maile Shoul
Additional Camera: Brooks Garner, Natalia Goldberg
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Press Reviews
Praise for the Film
"Not only inspires critical reflection... but prompts us to get up and fight for the kind of society that would truly be worth living in."- Imre Szeman | Institute on Globalization & the Human Condition
"An engaging look at America's supersized consumer culture by one of its sharpest critics."
- Carrie McLaren | Editor, StayFree! Magazine
"Naomi Klein is a powerful voice in the movement to reclaim our culture from the overwhelming influence of corporations. [The video] No Logo continues her vital mission to educate consumers on the unsavory realities of the global economy, illustrating some of the history, economic reasoning, and severe international consequences behind our systems of mass-marketing and mass-production. Klein's insights are broad in scope, showing how our minds, our public space, our freedom of speech, and our jobs at home and abroad are all affected. I would love to see No Logo gain wide classroom exposure as more people become savvy to product-pushers and seek healthier options in the marketplace."
- Jennifer Errick | Center for a New American Dream
