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Electronic Storyteller
TV & the Cultivation of Values
DVD PricingCollege and University: $15.00
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George Gerbner Series
Killing Screens
Crisis of the Cultural Environment
The Mean World Syndrome
Electronic Storyteller
TV & the Cultivation of Values
Drawing upon the path-breaking research of the Cultural Indicators Project, Gerbner outlines, in a comprehensive and clear fashion, the way in which the universal storytelling function of human societies has been colonized by corporate media in the modern world. Making a distinction between "effect" and his own theory of "cultivation," he explains the role the media environment plays in how we think about ourselves and the way the world works.
Through a concrete focus on the stories of gender, class, and race, Gerbner provides us with an analytical framework to understand what is at stake in the debates about the media.
Sections: Introduction | Storytelling & Humanity | Effect vs. Cultivation | An Example: Violence in the Media | Casting & Fate | Stories of Gender | Stories of Class | Stories of Race | The Politics of Storytelling
George Gerbner
George Gerbner (1919-2005) was dean emeritus of the Annenberg School for Communication at the University of Pennsylvania for over thirty years. In 1968 Gerbner implemented the Cultural Indicators Project, an ongoing study designed to examine television content and its effect on Americans.Filmmaker Info
Producer, Director: Sut JhallyEditors: Sut Jhally, Sanjay Talreja, Kim Neumann
Production Assistance: Kim Neumann
Camera: Michael Perlman, Chris
Emmanoulides, David Rabinovitz
Graphics: Sanjay Talreja
Text Pages: Matt Soar
Transcription: Jo Stryker
Sound: John Hawkes
Film Festivals
2009 Freedom Week Film Festival, New ZealandAwards
Related Links
New Television Rating System Is Extremely Flawed
Is Media Violence Free Speech?
The Man Who Counts the Killings
Reclaiming Our Cultural Mythology
Society's Storyteller: How TV Creates the Myths by which we Live
Press Reviews
Praise for the Film
"George Gerbner's scholarship is a precious national resource."- Neil Postman | Author of Amusing Ourselves to Death
