Pack of Lies

The Advertising of Tobacco

Duration: 35 min ISBN: 1-893521-57-5 Date Produced: 1992 Filmmaker Info Praise for the Film

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Pack of Lies
The Advertising of Tobacco

Pack of Lies reveals, with powerful insider information, the deception of tobacco industry claims that they do not seek to addict children to nicotine. It provides important analytical background from which to view the current debate.

Jean Kilbourne is a nationally recognized researcher and lecturer on media, advertising, and health issues. Rick Pollay teaches advertising and marketing management at the University of British Columbia, and has been an expert witness in trials involving the tobacco industry. They team up to provide important insights on the power of advertising dollars to counter the influence of scientific research, to affect news coverage, and to put private profit ahead of public health.

Sections: Addiction, Death and Profits | Market Strategy | Reassuring Smokers | Targeting Kids | Exploiting Anxieties: Targeting Women | Media Censorship | Action to Counter Advertising Power

Jean Kilbourne

Jean Kilbourne is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. Her films, slide lectures and television appearances have been seen by millions of people throughout the world. She was named by The New York Times Magazine as one of the three most popular speakers on college campuses today.

Filmmaker Info

Producer & Editor: Sut Jhally
Director of Photography: Boyd Estus
Assistant Producer: David Maxcy
Production Manager: Liane Brandon
Written By: Jean Kilbourne, Rick Pollay
Stage Manager: Michael Van Dyke
2nd Camera Operator: Jim Griebsch
Sound Recordist: John Dildine
Gaffer: Dick Williams
Best Person: Rebekah Michaels
Video Engineer: Eliat Goldman
Graphics: Frank Verni, Liz O'Rourke, Chris Bernazzani
On-Line Editor: Dave Allen

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Praise for the Film

"Powerful, persuasive, informative and entertaining. An essential part of any tobacco education program."
- Dr. Black Cody | Chairperson, Massachusetts Coalition for a Healthy Future